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I’ve been very interested in this sector of design + branding. Why don’t more companies do this? Branding + Motion. I think a lot of my frustration in doing motion design is that the ideas are not thought out before they go into animation. So half the time you are animating the strategy is off and we are fixing the strategy as we are animating, which is the wrong way to work. The other question is why aren’t brands thinking of themselves more as a moving entity? Everything in media is moving. It’s going to be on your laptop, your cell phone and on your kindle. So why are people still doing old fashion branding in print. It should be thought of in every medium. There needs to be a new type of branding that hits on all mediums without losing the main message. I think that is the future of branding in general. Moving Brand is one company that is pushing this idea.

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