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I’m a huge fan of Geoff Mcfetridge. He’s not only responsible for the hand written scrawl that is all over Where the Wild Things Are ads, but he also is a partner for Solitary Arts. I’ve always been a big fan of Geoff Mcfetridge because of his ability to take ideas and do them in the simplest form. Simplest doesn’t mean it’s easy, its probably one of the hardest things to do. Anyone can make a crazy photo-type-collage, but a lot of times those things are good for a few seconds. The effects of the eye candy fades and your left with nothing after you leave the image. But what GM does is much more he goes to the center of the idea and represents it with simplicity and great thought. The idea is king in all of his designs and illustrations. I hope my designs can have that type of thought and authenticity in the future.



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