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Monthly Archives: December 2010

this is pretty incredible.


I love Cee Lo’s version of “No one is going to love you”. The visceral quality of the video is great. Reminds me of the hand held quality of the Go Forth Levi’s commerical. These’s been a movement of adapting the hand held quality into film and video to make it feel more real.

This is the trailer for Terence Malick’s new movie Tree of Life. The look of the film looks amazing. It has that same visceral quality to the camera work I was talking about. You feel like you are right next to them watching on their shoulders. It feels like the 4th wall is getting closer and closer to give you a more authentic experience.

Go Forth. By Cary Fukunaga

10th Annual Year of Ideas. A fantastic site from NY Times again. I don’t know who did the type layouts but ManvsMachine did the beginning animation.

5 random pictures I’m feeling right now.


John C. Jay recently responded when asked the question – What is Real?

“There has never been a more exciting time to be a creative person. Clearly there are so many unknowns facing us, so many challenges from social ills to business failings to economic collapse. Thousands of retail stores will close in America this year and the ranks of the unemployed grows by the day.

So how dare anyone look at the world with any optimism?

No one can deny the global pain this is all afflicting. But for better or worse, this is creating a self-editing process of talent, brands, organizations and leadership. What is real, what is authentic and more importantly, what is innovative will survive and grow. This honesty and being true to your values is not just a wonderful personal trait, it is the foundation for any great design or brand. The choices will undoubtedly become fewer but what creatives must do is to make sure the choices become better…”

A little late to this but I love Kanye’s new album covers by George Condo.


Wieden+Kennedy’s Executive Creative Director, John C Jay

Excerpt from this AIGA article
Be authentic. The most powerful asset you have is your individuality, what makes you unique. It’s time to stop listening to others on what you should do. 
Work harder than anyone else and you will always benefit from the effort. 
Get off the computer and connect with real people and culture. Life is visceral.
4: Constantly improve your craft. Make things with your hands. Innovation in thinking is not enough. 
Travel as much as you can. It is a humbling and inspiring experience to learn just how much you don’t know.
6: Being original is still king, especially in this tech-driven, group-grope world. 
Try not to work for stupid people or you’ll soon become one of them.
Instinct and intuition are all-powerful. Learn to trust them.
9: The Golden Rule actually works. Do good. 
If all else fails, No. 2 is the greatest competitive advantage of any career.