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Wieden+Kennedy’s Executive Creative Director, John C Jay

Excerpt from this AIGA article
1:
Be authentic. The most powerful asset you have is your individuality, what makes you unique. It’s time to stop listening to others on what you should do. 
2:
Work harder than anyone else and you will always benefit from the effort. 
3:
Get off the computer and connect with real people and culture. Life is visceral.
4: Constantly improve your craft. Make things with your hands. Innovation in thinking is not enough. 
5:
Travel as much as you can. It is a humbling and inspiring experience to learn just how much you don’t know.
6: Being original is still king, especially in this tech-driven, group-grope world. 
7:
Try not to work for stupid people or you’ll soon become one of them.
8:
Instinct and intuition are all-powerful. Learn to trust them.
9: The Golden Rule actually works. Do good. 
10:
If all else fails, No. 2 is the greatest competitive advantage of any career.

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