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Monthly Archives: August 2011

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What a great tagline. I’m a huge fan of the book Moneyball by Micheal Lewis. I guess the movie is coming out this month and I am super curious to see how the book translates on screen. The fact the script is penned by Aaron Sorkin is already a must watch for me. But the source material, the backstory of Billy Bean the Oakland A’s manager is the most interesting story in the book for me. For me it’s about a man’s redemption. The whole book is about proving that just because everyone has been doing it the same way for decades it doesn’t mean you have to follow others. It’s about finding the diamond in the rough. Seeing something from a different angle, that others cannot see.

One is hard of hearing, one has cancer, 3 have heart disease. One dream. Love this commercial. I don’t know if it’s because they’re old Chinese guys, and I project my grandfather into them. But this is really well done. The music is a little cheesy, but the shots great.

It’s interesting this commercial would never work in the states. But it works in asia. I call it the Seinfeld effect… everyone is jaded, and too sarcastic. People hid behind sarcasm so they don’t have to feel anything or engage with anything for too long. It might work as a Harley Davidson commercial maybe. They pull at the hearts string a little too much, but the sentiment and execution is superb.

These videos are amazing! The idea is so simple yet the execution is the hardest part. Made me feel like we were apart of the journey. Had to watch the video over again to see all the places they went to. Amazing.

Wow, I am never going to make fun of SVG again.