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One is hard of hearing, one has cancer, 3 have heart disease. One dream. Love this commercial. I don’t know if it’s because they’re old Chinese guys, and I project my grandfather into them. But this is really well done. The music is a little cheesy, but the shots great.

It’s interesting this commercial would never work in the states. But it works in asia. I call it the Seinfeld effect… everyone is jaded, and too sarcastic. People hid behind sarcasm so they don’t have to feel anything or engage with anything for too long. It might work as a Harley Davidson commercial maybe. They pull at the hearts string a little too much, but the sentiment and execution is superb.


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