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Monthly Archives: November 2011

Mouth taped shut is a blog that catalogues the making of the Girl with a Dragon Tattoo. Love the photographs.

Can’t wait to watch this. Neil Kellerhouse is the powerhouse behind the posters. I love how these posters don’t look like the typical hollywood movie posters that have giant heads and big glossy type.


When you grow up you tend to get told the world is the way it is, and your life is to just live inside the world, and try not to bash into the walls too much, try to have a nice family life, have fun, save a little money.

That’s a very limited life, life can be broader than that. Once you discover one simple fact. It’s that everything around that you call life was made up by people that were no smarter than you. And you can change it. You can influence it. You can build your own things that other people can use.

Once you learn that you’ll never be the same again.

– Steve Jobs 1994

MK12 delivers again with a sublet but keen statement on the occupy movement.

I had the good graces to work with D. lew a while back on a project. He just finished directing this video. Props!

I wanted to continue on this thought about making ideas happen. I work in the motion graphics, motion design industry. I deal with clients, agencies, design studios, and production companies. Some have amazingly smart leaders that know what they want. But what if you are working for a client that doesn’t understand what it is that you do?

Most clients ask for assets without really understanding what they are asking for. Most of the time clients come to me asking for – an animation, a storyboards, or a style frame. But what they usually are asking for is for you to help them tell a story visually and in time. Other times they are really asking for is a concept, a way of thinking or approach to their problem. I think a lot of people confuse the two.

Most importantly they get caught up in the deliverable and don’t know what they’re really asking for. More likely than not they want one if not all of these things:

1. Understanding of the problem – What are we saying? Usually there is a message to be delivered.
2. Understand the clients approach to solving the problem, sometimes they won’t have an approach and the designer has to come up with one.
3. Art direction – visually solving the problem that will give the clients something unique yet reach the most people. It’s more than just style, it has to be the right style. It takes a designer to ask the right questions to find the right solutions to the problem.
4. Storytelling – the sequence in which the story should be told to be the most effective.
5. Story boarding –  This is what the client is asking for. A visual representation of the story.

If you end up working with clients that understand and value this process, work with them as much as possible. They will be good partners in the future. As for designers in the motion industry. Don’t let yourself get relegated into doing “frames” or ” just animation”. Know your value, and know what your are bringing to the table.

I believe there isn’t just one way to get somewhere. I think there are many different ways to get to a solution. Creativity, concept, ideas aren’t like math. There is no final equation that you plug into. There is a methodology, a process that you have to go through to find the right design. Sometimes you go down the path and it’s the wrong one. The secret is not to freak out. The secret is to be able to put that path aside and move on to the next one. Only then will you be able to find the best solution.

I think this is so true for all creativity. People think it’s vapor, people think it’s magic, people think it’s just innate, that you can just come up with it out of think air. I usually avoid working with or for people like that. But I realized half the battle is making people understand how to make something.

Found via the egoist.