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Category Archives: Tech

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Adobe teamed up with Wired magazine to bring you the next evolution of design. According to my friend that works at Adobe, Adobe Air is a combination of Illustrator, Flash, and In-design. I’m pretty excited about this as a designer. It’s something that I’ve been waiting for. It’s a convergence is necessary from both ends. As a user I like the fact that you can get all different types of experiences in one. Design + Motion + Interaction with your content and brands. I think it’s pretty exciting. Also as a designer finally there something that you can design for that enables you to use all your skills into 1 experience, instead of doing exporting your idea into different compartments. Regular advertisers have a TV, Print, and Web teams in-house usually. I really think this is the shape of things to come, 1 experience that take every medium into account. It’s a new way to think and design which makes me very excited.

Psyop teams up with Barbarian Group to present the augmented reality Esquire issue. This technology takes advantage of printed matter and it enables you to interact with any computer that has a webcam. As you put the magazine in front of the computer screen it will project an animation that the viewer can interact with. Every time you flip it or turn it, it cues up another part of the animation. It’s pretty ingenious actually.

I first found the technology here at this guy’s blog, where he added an animation to his business card. You can take his card home and it will project and animation onto your screen of him talking.

All this technology just reminds me that we are one step closer to making the Princess Leah hologram possible.

Hevetireader is a pretty minimal interface theme for your Google reader.

helvetireader